Pink Umbrella Designs launched four years ago (taking over a previous name). In four years a lot has happened. I've had two kids for one. After having two kids your whole being changes. One important thing that changed was my style, both personal and design. Because of this, our logo just wasn't "working" for me anymore. When I first created the Pink Umbrella logo and branding it was perfect for me. Fun, eclectic, bright and cute. In the last year, I've been looking at it wondering, does it still represent me? The answer was no.
The hardest thing any graphic designer will do, is brand or rebrand their own business. We critique design, and that's goes double for the things we design for ourselves. It took me some time to think about what the Pink Umbrella re-brand needed to include, and in the end, I decided on personality. If Pink Umbrella was a person, what kind of personality would it have? Well, it's down to earth, relaxed, patient, doesn't take itself to seriously, loves colour and trying new things. What kind of clients does Pink Umbrella attract? Fun, down to earth couples who are looking for stationery that stands out.
What did the rebrand need to include.
1. Simplicity. I LOVE perfectly simplistic and well styled things.
2. COLOUR. Bright, but simple colours.
3. Fun. No need for extreme formality here. We want to relate to people.
4. Timeless. I love a good script font, but truth be told, they rotate fast in my mind. Something Sans Serif was the direction I needed.
After about 6-8 months of debate, I FINALLY landed on what you are currently looking at as Pink Umbrella Designs re-brand. I'm smitten. I believe it captures the look Pink Umbrella Deserves, and represents my personality, the face our this company, very well.